Bret Michaels returns for TBWA\Chiat\Day and Nissan, following last summer’s “Tough Love” travesty, in a series of online spots focusing on Bret’s bobblehead likeness.
In fact, Bobble Bret even appears without Michaels in one of the spots, “Dealership.” The spot pits the stone-faced Bobble Breat against a Nissan dealer and it turns out he’s a pretty tough negotiator, which leads to him scoring the leopard-print steering wheel. In other spots, Bobble Bret falls in love with a dashboard Hula dancer, performs as a street musician, drinks too much caffeine and throws a tantrum in the dressing room when his rider demands are not met. The silly snippets are a lot easier to digest than Michaels’ branded music video of his cover of “Endless Love,” but that song unfortunately reappears as the soundtrack to most of the spots.