TBWA/Chiat/Day Invites Viewers to ‘Witness Greatness’ on CBS this February

By Erik Oster 

TBWA/Chiat/Day recently worked with production company Timber to launch a campaign for CBS entitled “Witness Greatness,” promoting the network’s February broadcast of the Grammy Awards and the Super Bowl with a pair 30-second promos.

“Spotlight” moves between the big game and outdated music awards show, presenting both as equally big draws. It opens with a series of shots of spotlights, an obvious symbol for the big stage, before footage of players taking the field and Grammy performers taking the stage. Viewers are prompted to “Witness” both events and reminded of their respective dates before the ad ends with the “Witness Greatness” tagline. “Confetti” takes similar approach but keeps its focus on the Grammys. Unlike “Witness,” the ad includes a voiceover, which predictably discusses “years of struggle,” “countless hours of practice” and opportunity tapping you on the shoulder.

Executive Creative Director: Fabio Costa
Creative Director: Jason Karley
Creative Director: Micky Coyne
Jr. Art Director: Stephanie Johnson
Jr. Copywriter: Paula Henzel
Account Director: Pamela Lloyd
Account Executive: Ashley Pratt
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Producer: Micah Kawaguchi-Ailetcher
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman

Production Company: Timber
Directors: Jonah Hall & Kevin Lau
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram

Editorial Company: Arcade
Editor: Paul Martinez & Sean Lagrange
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Sr. Post Producer: Kirsten Thon-Webb
Assistant: Pete D’Andrea, Greg Bellavia & Aaron Castro

Telecine Company: Ntropic
Colorist: Marshall Plante
Producer: Alex Jacobson

VFX & Postproduction Company: Timber
Managing Partner/EP: Damian Stevens
Creative Directors/Partners: Jonah Hall & Kevin Lau Executive Producer: Nicole Visram
Flame: Federico Sassone
Compositing: Nick Heigel, Daniel Rascho,
CG: Kevin Gillen
Flame Assist: Brandon Harden
2D/Design: Zach Carnes, Michael Loney, Julie Moon
Producer: Sean Sullivan

Audio Post Company: Beacon Street
Engineer: Mike Franklin
Assistant Engineer: Aaron Cornacchio
Executive Producer: Erin Reilly

Music Company: Beacon Street
Composers: Andrew Feltenstein & John Nau
EP/Head of Production: Leslie DiLullo