For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there’s just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas.
The work features retired legends of football/soccer/futbol (depending on who you ask) David Beckham and Zinedine Zidane, who are bored watching the young guys Gareth Bale and Lucas Moura playing EA Sports’ 2014 FIFA World Cup.
And then, a jewel-encrusted goblet of male bravado spills on the hardwood floor as a real soccer game trashes “Beckhingham Palace.”
Now that you’ve recovered, click through for some credits.
ADIDAS – HOUSE MATCH
TBWA\Chiat\Day
Chief Creative Officer : John Norman
Exec. Creative Director : Fabio Costa
Creative Director: Linda Knight
Creative Director: John Figone
Associate Creative Director: Mariotta Essery
Executive Producer: Guia Iacomin
Assistant Producer: Joseph Haldeman
Managing Director: Laurent Janneau
International Account Director: David Barton
Project Manager: Noreen Masih
Account Director (Amsterdam): Laura Glendinning
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Mimi Hirsch
Director of Traffic Operations: Dessiah Maxwell
Production Company: 02 Films, Saville
Director : Fernando Meirelles
Director : Cassiano Prada
Executive Producer: Rupert Maconick
Producer: Luiz Braga
Post Production : The Whitehouse
Editor: Heidi Black
Music
Music Supervision: Good Ear Music Supervision
Track: King Khan and the Shrines, “Land of the Freak”
VFX: MPC LA
Executive Producer: Elexis Stearn
Produces: Brian Friel
Smoke: Mark Holden