Today TBWA added two new clients to its roster: apartment sharing “startup” Airbnb and casual dining chain Buffalo Wild Wings. While the former already scored a writeup in AdAge, neither client nor agency has formally announced the latter.
In the case of Airbnb, the agency’s Los Angeles office led the pitch with assistance from Paris, London, Brazil and Singapore. You may recall that Pereira & O’Dell created Airbnb’s first TV ad back in May, but TBWA is now the company’s global AOR.
BWW signed Fallon in 2012 without a review after spending nearly eight years with 22squared (nee WestWayne). This time around, the company appears to have kept the process under wraps as we cannot confirm which agencies competed for the account (which now belongs to TBWA\Chiat\Day LA).
Airbnb’s first full campaign should launch during the 2014 holiday season.
UPDATE: Pereira O’Dell was not involved in the Airbnb review, but the agency remains on the client’s roster.