TBWA Floats House Down Thames for Airbnb

By Erik Oster 

TBWA London created a pretty eye-catching way to garner attention for Airbnb and celebrate new rules allowing Londoners to share their homes for up to 90 days per year. After all, it’s not every day you see a house floating down the Thames.

The house — which contains two bedrooms, a living room, a bathroom and a garden complete with grass, a doghouse and an apple tree — will float down the river, passing under Tower Bridge and making its way past Parliament and the London Eye before finally completing its voyage this Saturday. Listed on Airbnb, the house will make stops in neighborhoods including Chester, Westminster and Canary Wharf, holding community events and hosting overnight stays during its voyage. TBWA teamed up with production company Star Events for the stunt, who built the structure over the past four months.

“Airbnb are an iconic, disruptive brand who want iconic, disruptive campaigns, said Richard Stainer, CEO, TBWA\London.”The floating house is a perfect example of this. Creating it together has been a pleasure and we look forward to many more campaigns of similar ilk to come.”