TBWA Appoints New Global Data, Technology Directors

By Erik Oster 

TBWA Worldwide appointed Baker Lambert as global data director and Joshua Hirsch as global technology director today. Lambert and Hirsch will work together closely, reporting to Luke Eid, president of digital arts network and global director of innovation.

Lambert joined TBWA back in August of 2012 as a senior analyst for TBWA\Chiat\Day Los Angeles. He became director of data strategy for the office in March of 2014, working closely with TBWA chief strategy officer Nick Barham and the agency’s brand teams to ensure data is part of the creative process. He has led strategy for clients including Twitter, Netflix, Nissan, AirBnB and Miller Lite.

Hirsch arrives at TBWA from Wildebeest Design & Development, where he has served as an expert-in-residence since July. Prior to that he spent ten months as executive vice president, executive creative technology director with Deutsch L.A., working with clients including Taco Bell, Volkswagen, Target and esurance. Before that he spent a year with Publicis Kaplan Thaler as executive vice president, chief technology officer, guiding digital work for clients such as Honda, P&G, Citibank and Nestle. Hirsch spent the majority of his career with Big Spaceship, joining in June of 2002 and spending over eleven years with the agency. During that time, he helped build their technology practice from the ground up, while working with cliwnts including HBO, Wrigley and Lucasfilm.


“We are continuing to evolve our business and our internal operations to incorporate data and technology into each step of our creative process and into our proprietary Disruption operating model,” Eid said. “This evolution is impossible without the right leaders to spearhead these changes, both internally and with our clients, and I have complete confidence in Baker and Josh to get us there.”