Fast Company Magazine has just released their 50 Most Innovative Companies issue. Catch this – TBWA Worldwide is number 24 and it seems they had to fight for that spot. Apparently, the magazine had some trouble deciding between Crispin Porter and TBWA considering their enormous, rival ad plays that took place this year. CP+B for Microsoft and Coke and TBWA for Apple and Pepsi. Personally, I don’t think either one deserves to be on here. Not this year anyways.
Just a note to Fast. There are other companies out there, like really innovative ad agencies. Oh snap! I spoke to soon. Digi-shop The Barbarian Group has nailed it at number 29. Okay. Now that make some sense. Here’s the best blurb:
“But the secret engine behind Burger King’s absurdist Subservient Chicken campaign was not Crispin, which got the credit, but the Barbarian Group, a band of scrappy tech geeks who actually built the site. Five years later, Barbarian has evolved into its own force: Its 10-person digital shop has become a team of 80 programmers, developers, information architects, and motion-graphics artists who combine the experimental zeal of an MIT lab with the fine-arts mastery of a RISD.”
Nice work, boys.
More: TBWA/C/D Is Off The Hook For $42M[image source]