TBD Rounds Out Creative Team With Pair of Creatives From Intel

By Erik Oster 

TBD, the San Francisco creative agency launched by former 180LA executive creative director Rafael Rizuto, innovation strategist Virginia Wang and Argonaut founder Jordan Warren last October, has rounded out its creative team with a duo from Intel.

Art director Leila Moussaoui and copywriter Sara Uhelski worked together at Intel for around two years, after first meeting while both working at Pereira & O’Dell while Rizuto served as creative director. At Intel, Moussaoui was part of the team behind Lady Gaga’s 2017 Super Bowl halftime show. While at Pereira & O’Dell the creative duo worked together on projects for brands including Airbnb, Hyatt Regency, 1-800 Contacts, Purex and the Ad Council.

“Working with Leila and Sara in the past was always a great experience – they have so much to offer in terms of creativity with such unique perspectives and viewpoints,” Rizuto, who serves as TBD’s chief creative officer, said in a statement. “I feel very lucky to have them as part of the TBD team. They exemplify exactly what we have built with this agency.”

Moussaoui joined Pereira & O’Dell in March of 2013 and also worked with brands including the Skype, Pantene and Cheesecake Factory. Prior to joining Pereira & O’Dell, she spent around a year as a junior art director for Shem’s Publicité in her native Morocco.

“Very few agencies are able to seamlessly integrate social impact with creativity in a genuine way, and Rafael does that so beautifully,” Moussaoui said in a statement. “Having grown up in Morocco surrounded by countries and people in need, I feel strongly about the impact that brands can have on helping people. We have the opportunity to shape culture and the way people view the world.”

Uhelski arrived at Pereira & O’Dell in October of 2013, after working as a junior copywriter for ID\TBWA in São Paulo and as a creative intern for Digitas, following a former career as a journalist.

“I understand global clients in a way that doesn’t just focus on American culture. I am always looking to create something that is simple but relatable on a universal level,” Uhelski added. “TBD’s vision is inspiring and very in line with what I want to do – solve problems in meaningful ways. I’m excited for the opportunity to work with Rafael and Leila again, and the entire TBD team.”