Taxi New York Promotes Reid Miller to Chief Creative Officer

By Patrick Coffee 

WPP-owned Taxi made several changes atop the creative departments in its New York and Toronto offices. Reid Miller has been promoted to chief creative officer while founder, acting chairman and CCO Paul Lavoie will become chairman emeritus as of January 2017.

Taxi Canada also promoted ECDs Jeff MacEachern and Jordan Doucette to serve as co-CCOs of its Toronto headquarters.

We haven’t heard much from Taxi lately, but the New York office did make a group of hires earlier this summer across its production, creative, and accounts teams.

Lavoie launched Taxi in Montreal in 1992 along with partner Jane Hope, selling the network to WPP in 2010. TBWA and David&Goliath veteran Frazer Jelleyman later became the network’s global chief creative officer before leaving to launch his own UNIT agency, “delivering bespoke growth hacking solutions for clients.”

Before joining Taxi in 2013, Miller spent four years at IPG’s Gotham, where he was a group creative director and managing partner and worked on the award-winning “Always Open” campaign for Denny’s. He also led his own unit and held art director and creative director roles at Lowe, BBDO, Y&R and Hill Holliday.

MacEachern has been with Taxi since 2007 and Doucette worked in its creative department for more than a decade save for the year-plus she spent as an ECD at Edelman Toronto in 2014-2015.