TAXI Expands With Series of New Hires, Promotions

By Erik Oster 

TAXI expanded its team with a series of new hires, while also making a few key promotions.

Paul Savaiano joins the agency as head of strategy in New York, Craig Shuster arrives as senior content producer, Ben Huser and Garret Dafferner join the agency as creative directors, Lorna Hanks will serve as creative manager and Eri Haycraft joins the agency as an account director. Pat Walsh and Deniz Yegen, meanwhile, were promoted to roles as associate creative directors and Kate Horne was promoted to group account director.

Did you get all that?

“It has been a strong year for us – we have grown more than expected and added some great clients to our roster. This gave us the chance to grow the size of our team. We are building the right team for future growth and to accommodate our changing business needs” said TAXI New York president David Jenkins

Savaiano joins the agency following two years as a freelance brand strategist, working with agencies including Leo Burnett, Mullen, R/GA and Y&R on brands such as McDonald’s, Google, Capital One, Hilton and Barilla. Before that he spent two years with 72andSunny as a senior strategist, focusing on Target and new business.

Shuster arrived at the agency from Yahoo, where he led consumer-facing marketing efforts as a producer. He began working with TAXI in a freelance capacity back in February. 

Huser and Dafferner, best known for their work on the E*TRADE baby campaign, join fellow creative director Duc Nguyen, who has been with the agency about a year. Hanks will attempt to continue to grow the creative department following her arrival as creative manager. All of them, as well as the recently promoted Walsh and Yegen, will report to executive creative director Reid Miller, who remarked, “We are attracting incredible talent as we continue to shape our creative department. It’s a fantastic group of people who continue to surprise our clients ever day.”