View Post Brands Sid Lee New York Joins MetLife’s Creative Agency Roster By Erik Oster on Dec. 21, 2016 - 3:17 PM Argonaut remains the client's AOR.
View Post Campaigns Sid Lee Explores What’s ‘Really Scary’ for WWF This Halloween By Erik Oster on Oct. 31, 2016 - 2:22 PM "Not all monsters are imaginary."
View Post Campaigns Sid Lee Wins Global AOR Duties for The North Face, Launches Anniversary Campaign By Erik Oster on Oct. 17, 2016 - 5:40 PM "Question Madness" arrives ahead of the brand's 50th anniversary.
View Post Revolving Door Will Travis Assumes U.S. Executive Chairman, Global Head Growth Officer Duties at Sid Lee By Erik Oster on Aug. 31, 2016 - 12:11 PM The agency is in expansion mode after closing its Amsterdam office.
View Post Brands IMAX Selects Mistress as Its Global Creative Agency By Erik Oster on Oct. 29, 2015 - 2:56 PM Mistress will develop a 2016 global brand campaign for IMAX.
View Post Campaigns Sid Lee Celebrates the ‘Selfmaker’ for Axe Canada By Erik Oster on Aug. 19, 2015 - 2:29 PM The agency's digital campaign highlights various "self-made" men.
View Post Campaigns Sid Lee Illuminates for Absolut By Erik Oster on May. 11, 2015 - 11:44 AM The campaign includes a broadcast spot and online ad created using footage from last year's "Absolut Nights" events.
View Post Campaigns The Rest of Coca-Cola’s Celebration of Its Bottle’s 100th Anniversary By Erik Oster on Mar. 3, 2015 - 12:26 PM McCann Madrid and Sid Lee Canada also created ads celebrating the 100th anniversary of the Coca-Cola bottle.