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Brands

Coca-Cola Names UM Lead Media Agency in North America

By Erik Oster on Aug. 3, 2015 - 11:09 AM

The IPG Mediabrands agency takes over for incumbent MedaiVest, who had held the account since 2003.
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Brands

P&G Launches North American Media Review

By Erik Oster on May. 15, 2015 - 11:16 AM

Procter & Gamble is the largest advertiser in the U.S, spending an estimated $2.6 billion annually.
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