View Post Brands Coca-Cola Names UM Lead Media Agency in North America By Erik Oster on Aug. 3, 2015 - 11:09 AM The IPG Mediabrands agency takes over for incumbent MedaiVest, who had held the account since 2003.
View Post Brands P&G Launches North American Media Review By Erik Oster on May. 15, 2015 - 11:16 AM Procter & Gamble is the largest advertiser in the U.S, spending an estimated $2.6 billion annually.