View Post Brands Unilever Shifts Roster Shops in Global Media Review By Erik Oster on Nov. 20, 2015 - 11:54 AM The company's global media review, launched in January, concluded with a notable lack of major changes.
View Post Brands Coca-Cola Names UM Lead Media Agency in North America By Erik Oster on Aug. 3, 2015 - 11:09 AM The IPG Mediabrands agency takes over for incumbent MedaiVest, who had held the account since 2003.
View Post Brands Mondelez Launches Media Review By Erik Oster on Jun. 4, 2015 - 10:49 AM Incumbent agencies Dentsu Aegis Media and Starcom MediaVest will compete for more business across multiple snack categories and five regions.
View Post Brands Volkswagen Group Launches Global Media Review By Erik Oster on May. 22, 2015 - 11:15 AM VW Group spent around $605 million in U.S. measured media in 2014.
View Post Brands BASF Launches Global Media Review By Erik Oster on May. 20, 2015 - 2:19 PM BASF spent $22 million on measured media in the U.S. last year.