View Post Campaigns The Richards Group Explains How Larry Culpepper Invented the College Football Playoff By Erik Oster on Oct. 22, 2015 - 3:08 PM The Dr Pepper character came up with the concept during a fever dream.
View Post Campaigns Deutsch L.A. Brings Back Larry Culpepper for Dr. Pepper By Erik Oster on Aug. 17, 2015 - 11:39 AM The campaign also includes a microsite developed by The Richards Group and designed to look like it was created by the character.