View Post Brands HP Sent Out ‘A Challenge to Agency Leadership’ Regarding Diversity By Erik Oster on Sep. 2, 2016 - 12:00 PM HP chief marketing and communications officer Antonio Lucio is asking the company's agency partners to deliver plans for increased diversity within a month and implement them within a year.
View Post Campaigns BBDO New York, 180 L.A. Use the Force in Different Ways for New HP Campaign By Erik Oster on Nov. 17, 2015 - 3:10 PM The agencies teamed up for Star Wars-themed ads making up the latest in HP's "Keep Reinventing" campaign.
View Post Campaigns 180LA, HP Want You to ‘Go Make Things’ with Sprout By Erik Oster on Jul. 21, 2015 - 12:01 PM The campaign launched with a 60-second spot showing a woman losing and rediscovering her creative side.
