View Post Campaigns TBWA\Chiat\Day, Gatorade Tell Viewers ‘You Have to Burn It to Earn It’ By Erik Oster on Sep. 22, 2016 - 5:09 PM That lightning bolt does mean no.
View Post Campaigns TBWA\Chiat\Day Brings Usain Bolt’s Origin Story to Life for Gatorade By Erik Oster on Jul. 25, 2016 - 1:29 PM A nearly 6-min animated spot explores how the Jamaican track star got to where he is today.
View Post Campaigns Star Athletes ‘Never Lose the Love’ in TBWA\Chiat\Day L.A.’s Latest for Gatorade By Erik Oster on Jun. 15, 2016 - 4:46 PM Serena Williams, Usain Bolt, April Ross and Paul George train alongside their younger selves in the spot.
View Post Campaigns Dwyane Wade Stays Cool in TBWA\Chiat\Day’s Latest for Gatorade By Erik Oster on Apr. 20, 2016 - 2:27 PM At least Kobe Bryant is nowhere to be seen.
View Post Campaigns ‘Forget Me,’ Abby Wambach Tells Next Generation in TBWA\Chiat\Day’s Farewell Spot for Gatorade By Erik Oster on Dec. 17, 2015 - 10:55 AM TBWA\Chiat\Day's send off for the soccer legend looks toward the next generation of stars.
View Post Campaigns TBWA L.A. Draws Gatorade’s 50th Anniversary Celebration to a Close By Erik Oster on Nov. 3, 2015 - 11:43 AM The agency concludes the campaign with the 60-second "Moving the Game Forward."
View Post Campaigns Beats Has a Serena Williams Spot of Its Own By Erik Oster on Sep. 3, 2015 - 3:49 PM This one was created in-house.
View Post Campaigns Young Serena Stars in TBWA’s Latest for Gatorade By Erik Oster on Sep. 2, 2015 - 11:10 AM The agency's 60-second spot takes a look back at Williams' career as she competes in the U.S. Open, vying for her fourth major of the year.
View Post Campaigns TBWA, JJ Watt and the Manning Brothers Scare Kids in Gatorade Campaign By Patrick Coffee on Aug. 18, 2015 - 5:33 PM Hidden camera shenanigans.
View Post Campaigns TBWA, Gatorade and Michael Jordan Love Sweat By Patrick Coffee on May. 14, 2015 - 11:05 AM New work moves on from the "Like Mike" reboot.