View Post Revolving Door Deutsch Officially Names Pete Johnson as Its Newest ECD in New York By Erik Oster on Apr. 4, 2016 - 1:08 PM Johnson will join the agency from Arnold Worldwide in June.
View Post Ad Biz | Agencies | Brands | Campaigns | TV Arnold Redefines Black Friday for Santander Bank By Erik Oster on Nov. 24, 2014 - 2:43 PM While in recent years many retailers have made infamous Black Friday sales into even more of a behemoth by pushing back their opening times so sales start earlier and earlier on Thanksgiving day, others, such as Costco, have gaine ...
View Post Agencies | Brands | Campaigns | Digital Arnold Worldwide Celebrates ‘The Few and Far Between’ for Jack Daniel’s By Erik Oster on Sep. 3, 2014 - 12:42 PM Arnold Worldwide is launching a new multimedia campaign for Jack Daniel’s entitled “The Few and Far Between,” which celebrates, “the quirky stories told by the proprietors, bouncers, barflys and patrons w ...
View Post Agencies | Campaigns Arnold Gets Critical for PUR Water By Patrick Coffee on Aug. 19, 2014 - 2:10 PM PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand. Creative on the account had been han ...
View Post Agencies | Campaigns Arnold Profiles Your Least Favorite Hipster Friend for Progressive By Patrick Coffee on May. 7, 2014 - 5:22 PM We all know someone like this guy. We may even be a little more like him than we care to admit. In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwi ...
View Post Agencies | Brands | Sports The ‘Yellow King’ Plugs for the Bruins By Kiran Aditham on Apr. 22, 2014 - 3:40 PM Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective– ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Arnold Worldwide Launches ‘Sinatra Select’ for Jack Daniel’s By Erik Oster on Feb. 25, 2014 - 5:10 PM Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel’s new “Sinatra Select,” a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a s ...
View Post Agencies | Brands | Campaigns | Sports | TV Arnold Launches Olympics Campaign for Carnival with ‘Bobslide Champs’ By Erik Oster on Feb. 6, 2014 - 12:03 PM Carnival announced today that it is “the national cruise line advertiser of NBC’s telecast of the Sochi 2014 Olympic Winter Games,” with their new Olympic campaign from Arnold Worldwide. Arnold’s campaign f ...
View Post Agencies | Campaigns Can You Tell the Difference Between a DJ and a Financial Planner? By Erik Oster on Feb. 4, 2014 - 10:42 AM Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?” The 30-second TV spot presents several people wit ...
View Post Agencies | Brands | Campaigns | TV Arnold Launches ‘In My Mind’s Eye’ Campaign for ADT By Erik Oster on Jan. 31, 2014 - 2:40 PM Arnold Worldwide’s new campaign for ADT, “In My Mind’s Eye,” launches today with the debut TV spot “Burglary.” The new campaign marks something of a departure for ADT, whose advertising strategy ...