View Post Brands Bob Evans Farms Selects McCann Detroit as Creative, Shopper Marketing Agency By Erik Oster on Oct. 3, 2016 - 12:46 PM IPG Mediabrands' UM was selected as media AOR and will work with McCann on strategy.
View Post Brands Johnson & Johnson Names J3 Its Global Media Agency By Erik Oster on Oct. 30, 2015 - 3:12 PM Johnson and Johnson spends around $2.5 billion on measured media annually, according to Kantar Media.
View Post Brands Coca-Cola Names UM Lead Media Agency in North America By Erik Oster on Aug. 3, 2015 - 11:09 AM The IPG Mediabrands agency takes over for incumbent MedaiVest, who had held the account since 2003.
View Post Brands BASF Launches Global Media Review By Erik Oster on May. 20, 2015 - 2:19 PM BASF spent $22 million on measured media in the U.S. last year.
View Post Brands L’Oreal USA Launches Media Review By Erik Oster on Apr. 3, 2015 - 10:38 AM The review process will likely last until the end of the year.
View Post Revolving Door IPG Mediabrands CEO Steps Down By Erik Oster on Mar. 5, 2015 - 1:09 PM CEO Matt Seiller will move into a chairman role and be succeeded by Henry Tajer.
View Post Agencies | People Office Depot/Max Goes to McCann By Patrick Coffee on Sep. 30, 2014 - 11:59 AM Confirming tips we received late yesterday, Office Depot Inc. — the offspring of the February 2013 merger between Office Depot and Office Max — announced its selection of McCann and UM as creative and media agencies of ...