View Post Agencies | Brands | Campaigns | Digital JWT Canada Conducts ‘Dark Experiment’ for Tim Hortons By Erik Oster on Aug. 18, 2014 - 3:55 PM In order to launch its new dark roast, Tim Hortons teamed up with JWT Canada to put the new blend to the test. Using black-out material, the agency wrapped a L’Île-Perrot, Quebec store, blocking out any sort of natural light. C ...
View Post Brands | Campaigns Lowe Roche Turns Yogis Into Bones for ‘The Power of Movement’ By Erik Oster on Jan. 9, 2014 - 11:11 AM To promote The Power of Movement, Canada’s largest yoga fundraiser, Lowe Roche wanted to show that not only would the event raise money for arthritis, but that yoga can bring increased mobility to arthritis sufferers as well ...
