View Post Agencies | Brands | Campaigns Fruit of the Loom Infuses Luck into New Underwear By Jordan Teicher on Nov. 6, 2013 - 3:30 PM Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the ...
View Post Agencies | Brands | TV | What The?? Jell-O, CP+B Give Young Boy an Unfortunate Comb Over By Jordan Teicher on Aug. 12, 2013 - 12:34 PM Men with comb overs look hapless. Little boys with comb overs look creepy. To see the difference, please watch the latest Jell-O television spot, appropriately titled “Comb Over.” In the forty-five-second ad built by C ...
View Post Agencies | Brands | Social Media Domino’s Thanks 8 Million Facebook Fans By Knocking Over…Dominoes By Jordan Teicher on Mar. 5, 2013 - 2:46 PM 50,328 dominoes, to be exact. How’d they do it? With seven Domino Experts (cool, yet random), 1 protege (not as cool, more random), and “top secret domino stackers.” Can we just stop for a second and talk about t ...
View Post Agencies | Brands | Campaigns | TV Jell-O’s Funpocalypse, Much More Exciting Than Actual Apocalypse By Jordan Teicher on Dec. 17, 2012 - 12:31 PM We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days befor ...
Brands | Campaigns CP+B Celebrates a Kraft ‘Diamond Jubilee’ with More Skimming Parents By Kiran Aditham on Feb. 27, 2012 - 11:08 AM Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concep ...
Campaigns Domino’s New Statement: Kids Don’t Have Same Taste as Adults By Kiran Aditham on May. 27, 2011 - 1:20 PM We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign. The new spot prom ...
Campaigns Now You Can Put Faith in Your Facebook Friends on Bing By Kiran Aditham on May. 25, 2011 - 4:01 PM CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine. Electro-funk-meisters Chromeo provide the score ...
Agencies | Campaigns Domino’s Brings Focus Group to the Dairy Farm By Michael Musco on Oct. 15, 2010 - 11:47 AM We’ve covered some Domino’s stuff in the recent past, i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pi ...
