View Post Agencies | Brands | Campaigns Dell, Y&R New York Show Brothers Can Get Along with Proper Technology By Jordan Teicher on Jan. 29, 2014 - 3:29 PM What would it look like if J.K. Rowling was sleepy and directed a Dell commercial? That’s mostly a compliment for “Brothers,” a cutesy spot that doesn’t draw attention to itself, but could’ve done so ...
View Post Agencies | Campaigns Y&R, VML Unveil New ‘Beginnings’ for Dell By Erik Oster on Dec. 31, 2013 - 1:30 PM Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created ...
Brands | Campaigns New Lenovo Campaign Makes Us Want to Revisit ‘Hackers’ By Kiran Aditham on Jun. 4, 2012 - 1:30 PM What happens when a group of young, hip, tech-savvy urbanites decide to play hot potato with a Lenovo Ideapad Ultrabook? Well, if you have five minutes to spare, you’ll find out in this new short film called “Seize the ...