View Post Agencies | Brands | Campaigns | Digital | TV RPA Debuts New Work for ARCO By Erik Oster on Sep. 2, 2014 - 2:40 PM RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro’s purchase of ARCO from BP. The campaign celebrates ARCO’s “top tier” designation, as its gasoline “exceeds EPA minim ...
View Post Agencies | Campaigns | Digital RPA, Tool Share Terrible Parenting for Newport Beach Film Festival By Erik Oster on Apr. 2, 2014 - 10:39 AM RPA teamed up with production company tool for a new campaign celebrating Newport Beach Film Festival’s 15th anniversary entitled “15 Years Under the Influence.” The centerpiece of the campaign is a short film ca ...
View Post Agencies | Brands | Campaigns | TV Draftfcb LA Continues Full-Court Press for Nabi By Jordan Teicher on Oct. 24, 2013 - 2:35 PM Just two weeks ago, we were covering the first wave of Nabi spots from Draftfcb, a pair of 30-second ads that favorably compared kid-friendly Nabi tablets to Kindle devices a la Microsoft vs. Apple. Our Erik Oster found them to be ...
View Post Agencies | Brands | Campaigns Sears’ Diehard Batteries Will Survive the Zombie Apocalypse By Jordan Teicher on Oct. 14, 2013 - 11:58 AM Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the brand association is ...
Ad Biz Monday Morning Stir By Kiran Aditham on Jan. 9, 2012 - 9:32 AM -Was a Target CMO split the beginning of the end for the brand’s relationship with W+K? link -Someone’s taken issue with a Vonage ad that aired during this past weekend’s NFL coverage (above). link -Director Tom ...
Ad Biz Wednesday Odds and Ends By Kiran Aditham on Feb. 9, 2011 - 4:20 PM -BMB India racked up a handful of account wins including Leela Gurgaon, Della Adventure, India’s largest Adventure Park in Lonavala and She Comfort Sanitary pads. -Yeah Yeah Yeahs frontwoman Karen O models for Absolut (above). - ...