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OKRP, Deanna DellaCioppa Sing Ode to ‘Black Friday Woman’ for Big Lots

By Erik Oster on Oct. 30, 2015 - 12:25 PM

It's another musical holiday anthem.

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Ad Biz | Agencies | Brands | Campaigns | Digital | What The??

OKRP Holds Pet Focus Group for Big Lots

By Erik Oster on Sep. 10, 2014 - 12:22 PM

Chicago-based agency O’Keefe Reinhard & Paul has a new campaign for Big Lots, promoting its pet food and merchandise offerings with a focus group for pets. Instead of writing a scripted ad, the agency got a group of pets tog ...

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Agencies | Brands | Campaigns | Digital | What The??

OKRP Works with Former Kmart ‘Ship My Pants’ CMO for First Big Lots Campaign

By Erik Oster on Feb. 10, 2014 - 5:15 PM

Chicago-based agency O’Keefe, Reinhard & Paul wasted no time releasing their first campaign for Big Lots, after winning AOR duties for the company in late January. OKRP worked with former Kmart CMO Andrew Stein(who was the m ...

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Ad Biz | Agencies | Brands

Big Lots Selects OKRP as AOR

By Kiran Aditham on Jan. 27, 2014 - 11:50 AM

Less than three weeks after we first heard that Big Lots was parting ways with Barkley, which handled creative duties for the 1,400-strong retail chain for barely a year, the Columbus, OH-based brand has found a new agency partner ...

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Agencies | People

Here’s the Memo Regarding Draftfcb Chicago’s Biz Dev Director Shift

By Kiran Aditham on Jul. 26, 2013 - 12:25 PM

As noted above, we’ve just obtained the memo from sources regarding a changing of the guards on the business development side at Draftfcb Chicago. After spending a decade at said agency, most recently serving as VP/biz dev d ...

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Agencies | People

Yes, O’Keefe and Paul’s Agency is Now Open for Business

By Kiran Aditham on Mar. 18, 2013 - 10:34 AM

Last week, a bevy of banana-filled images had us wondering whether this was an odd preview of the new agency formed by Tom O’Keefe and Nick Paul, who previously served as North American CD and chief global growth officer, re ...

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Agencies | People

So, Is This O’Keefe and Paul’s New Shop?

By Kiran Aditham on Mar. 13, 2013 - 11:40 AM

Well, this is news to us. It looks like these photos have been making the rounds on Instagram and Twitter the past few weeks, but tipsters say these images signify that Tom O’Keefe and Nick Paul have “open[ed] doors to ...

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Agencies | People

O’Keefe Leaving Draftfcb

By Kiran Aditham on Jan. 9, 2013 - 9:49 AM

Sources familiar with the matter have confirmed to us that Tom O’Keefe, a DraftFCB vet who’s spent nearly 20-plus years in the ad biz, is leaving the agency. From what we’re hearing, O’Keefe, who most recen ...

Agencies | People

Chris Ford Resurfaces at Draftfcb SF

By Kiran Aditham on Aug. 9, 2011 - 3:23 PM

Remember Chris Ford, whose last stint as an ECD at Ogilvy Sydney lasted just under a year? Well, the creative exec has now landed back in San Francisco to take on the chief creative officer role at Draft San Francisco. Ford, who o ...

Agencies | People

Tilford Named CCO at Draftfcb Chicago

By Kiran Aditham on Jul. 18, 2011 - 3:55 PM

Draftfcb NY CCO Darren Moran now has a counterpart in Chicago as the agency’s announced that Todd Tilford will take on the same title in the Windy City. Tilford arrives from Grey New York, where he was an ECD and led creativ ...

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