View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Asks You to ‘Choose Your Winter’ for Nike By Erik Oster on Nov. 17, 2014 - 10:58 AM W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.” The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remem ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV | What The?? W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman By Erik Oster on Sep. 25, 2014 - 12:23 PM W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August. The new spot ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K Taps Neymar for Nike By Erik Oster on Aug. 19, 2014 - 3:44 PM With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled ...
View Post Agencies | Brands | Campaigns | Sports Nike Taps LeBron, Piqué, Bradley Cooper’s Voice for ‘Just Do It’ 25th Anniversary By Jordan Teicher on Aug. 21, 2013 - 11:55 AM At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads ha ...
View Post Campaigns If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will By Kiran Aditham on Aug. 9, 2013 - 3:19 PM We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be. Werner Herzog, the ...
View Post Agencies | Brands | Campaigns | TV McGarryBowen Shows Off Verizon’s Tech Solutions with a Little Help from Philip Glass By Kiran Aditham on Jan. 11, 2013 - 3:02 PM We’ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called “Powerful Answers” actually marks the wireless carrier’s first ever corporate branding campaign. Set to the ...
