View Post Campaigns BBDO NY Introduces ‘Invention Donkey’ for GE By Erik Oster on Apr. 2, 2015 - 12:13 PM BBDO New York introduces a new character for GE with the spot “Invention Donkey.” Invention Donkey is a micro-sized donkey who grants invention-related wishes (sort of oddly specific, but okay). He introduces himself t ...
View Post Agencies | Brands | Campaigns | Digital BBDO NY Tells Story of ‘The Boy Who Beeps’ for GE By Erik Oster on Sep. 5, 2014 - 10:52 AM BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE. The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s ...
Brands | Campaigns BBDO NY Resurrects Agent Smith for Latest GE Effort By Kiran Aditham on Apr. 15, 2013 - 11:45 AM Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo W ...
View Post Agencies | Brands | Campaigns All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot By Jordan Teicher on Nov. 27, 2012 - 3:21 PM If General Electric’s “Brilliant Machines” campaign was a movie, the brand’s “Robots on the Move” commercial would only be a teaser trailer. Although it’s full of intrigue and suspense, the ad fails to ac ...
Agencies | Brands | Campaigns | TV GE Releases Olympics Campaign, ‘GE Works’ By Bob Marshall on Jul. 27, 2012 - 12:51 PM Tonight marks the opening ceremonies of the XXX Olympiad in London, England. Directed by British filmmaker Danny Boyle (Trainspotting, 28 Days Later, Slumdog Millionaire, etc.), the event (which will reportedly feature farm animal ...