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Brands | Campaigns

Audi Attempts Evel Knievel’s Jump Across Snake River Canyon

By Ella Riley-Adams on Sep. 10, 2012 - 11:10 AM

Thirty-eight years ago, famed daredevil Evel Knievel drove a rocketship across Snake River Canyon. His purpose (and brand message) was simple: “I do it because I’m Evel Knievel.” Patriotic cape flying, the man could never sa ...
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