Brands | Campaigns Audi Attempts Evel Knievel’s Jump Across Snake River Canyon By Ella Riley-Adams on Sep. 10, 2012 - 11:10 AM Thirty-eight years ago, famed daredevil Evel Knievel drove a rocketship across Snake River Canyon. His purpose (and brand message) was simple: “I do it because I’m Evel Knievel.” Patriotic cape flying, the man could never sa ...
