View Post Agencies | Brands | Campaigns | TV | What The?? W+K Sings ‘Dadsong’ for Old Spice By Erik Oster on Nov. 24, 2014 - 11:25 AM W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons in ...
View Post Ad Biz | People The Mill LA Announces Pair of Promotions By Erik Oster on May. 12, 2014 - 4:38 PM The Mill has announced a pair of promotions in its Los Angeles office: Phil Crowe will be promoted to executive creative director, while Tim Davies will be moving up to creative director and co-head of 2D. Crowe’s visual eff ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Maxwell House Shoot for Good, Not Great By Erik Oster on Apr. 16, 2014 - 11:44 AM In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Max ...
View Post Agencies | Brands | Campaigns | Sports | What The?? NFL Season: Another Reason for Old Spice to Do Old Spice Things By Jordan Teicher on Sep. 4, 2013 - 12:30 PM There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens sta ...
