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TBWA\Media Arts Lab Promotes Brent Anderson to Lead Apple as Chief Creative Officer

By Erik Oster on Oct. 18, 2016 - 5:25 PM

Former CCO Duncan Milner will now serve as global creative president.

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TBWA\MAL Parts Ways With ECDs Danielle Flagg and Julia Leach

By Erik Oster on Oct. 10, 2016 - 5:30 PM

CSO Rebecca Stambanis, ECD Jorge Calleja and executive director of integration Kaitlyn Wilkins left the agency last month.

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TBWA\MAL Touts iPhone 7 as ‘Practically Magic’ in ‘Midnight’

By Erik Oster on Sep. 19, 2016 - 11:13 AM

The spot made its broadcast debut last night during the Emmy Awards.

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New Chief Strategy Officer, Executive Creative Director Leave TBWA\Media Arts Lab After Less Than 6 Months

By Erik Oster on Sep. 14, 2016 - 9:00 AM

Executive director of integration Kaitlyn Wilkins also left the agency.

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TBWA\Media Arts Lab Shoots ‘The Human Family’ on an iPhone

By Erik Oster on Aug. 4, 2016 - 3:46 PM

Maya Angelou reads from her poem "Human Family" in the spot.

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TBWA/MAL Celebrates iPhone as ‘Loved’

By Erik Oster on Jul. 13, 2015 - 1:53 PM

The agency's 30-second spot claims "99 percent of people that have an iPhone, love their iPhone."

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TBWA/MAL Celebrates Music for Apple

By Erik Oster on Feb. 9, 2015 - 1:12 PM

TBWA/Media Arts Lab worked with musicians Elliphant, Riton and The Gaslamp Killer in its latest spot for Apple's iPad, which debuted during the Grammy's yesterday

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Agencies | Campaigns

TBWA\MAL and Apple Go Light in New iPhone Spots

By Patrick Coffee on Sep. 10, 2014 - 12:38 PM

In case you caught some of Apple’s super epic product launch event yesterday amidst all the Chinese translations and tech glitches, the company announced new versions of its signature product along with the much-discussed Ap ...

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Agencies | We Hear?

Like Apple Technology, TBWA May Be Updated Very Soon

By Shawn Paul Wood on Jul. 15, 2014 - 11:44 AM

For more than 30 years, TBWA/Media Arts Lab has enjoyed one of the most prized advertising accounts on the planet. After reports from the New York Post et al. and that entity called “Madison Avenue”, agencies are ...

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Joinery Launches in L.A., Includes Ex-DDB, TBWA Creatives and Producers

By Patrick Coffee on Apr. 23, 2014 - 3:33 PM

Only Child, aka the directorial project of former DDB creatives Mike Andrews and Daniel Mabe, is one of the many parties merging to form newly launched L.A. production studio Joinery. Principals include veteran director Paul Dek ...

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