View Post Agencies | Brands | Digital | TV GSD&M Combines Drinking, Spearfishing for Pacifico By Erik Oster on Jun. 9, 2014 - 5:08 PM GSD&M has a new campaign for Pacifico, entitled “Yellow Caps,” set to roll out this summer. “Yellow Caps” is a term “coined by bartenders and refers to Pacifico’s bright yellow bottle caps, whic ...