Ad Biz Wednesday Odds and Ends By Kiran Aditham on Nov. 30, 2011 - 4:25 PM -Starcom MediaVest Group restructured the leadership of its digital content creation unit, LiquidThread. link -Global indie holding company Project: Worldwide welcomed Jeff Rutchik, Sharon Napier and Mike Rossi as part of its Stra ...
Brands | Digital | Social Media | What The?? Martin Puts Dragee in Harm’s Way Again in New Mentos Short By Kiran Aditham on Apr. 4, 2011 - 11:45 AM That dirty hippie known as Dragee returns in Martin Agency’s latest digital short for Mentos, which follows up the blood-spattered effort from February. This time, the character, who’s living in perpetual zen mode even ...
Campaigns | Social Media Can Mentos Empower One to Dodge a Sword Blindfolded? Not A Chance By Michael Musco on Feb. 16, 2011 - 2:30 PM After being named U.S. social media AOR for Mentos in January, The Martin Agency has debuted a new social/digital campaign for the freshmaker. Named after the word for a single Mentos candy or gum, Dragee (drä zhēˈ), the star i ...
