View Post Agencies | Brands | Campaigns | Digital | TV W+K, Sofia Coppola Craft Holiday Efforts for Gap By Erik Oster on Oct. 30, 2014 - 11:25 AM Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher’s efforts in August a ...
View Post Agencies | Campaigns W+K New York and Jordan Go West Looking for Sketch Comedy By Patrick Coffee on Oct. 24, 2014 - 2:23 PM Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there). The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clipp ...
View Post Agencies | Campaigns W+K Portland Goes Gatsby for Dodge By Patrick Coffee on Oct. 6, 2014 - 2:43 PM The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago. To celebrate that centennial, W+K Portland has a new s ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV | What The?? W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman By Erik Oster on Sep. 25, 2014 - 12:23 PM W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August. The new spot ...
View Post Agencies | Brands | Campaigns | People | TV W+K NY Utilizes Voice of Donald Sutherland in ‘No Bag Left Behind’ for Delta By Erik Oster on Sep. 23, 2014 - 12:45 PM W+K New York enlisted the voice acting services of Donald Sutherland in their latest effort for Delta Airline’s “Keep Climbing” campaign. Cleverly titled “No Bag Left Behind,” the spot derives from th ...
View Post Agencies | Campaigns W+K and Drew Brees Interview a Robot for Old Spice By Patrick Coffee on Sep. 18, 2014 - 12:32 PM Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice. The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, ...
View Post Agencies | Campaigns David Fincher Spots Expand on New W+K Gap Campaign By Patrick Coffee on Aug. 28, 2014 - 2:39 PM The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap. These ads, directed by Dav ...
View Post Agencies | Campaigns W+K and ESPN Give College Football Fans a Moment in the Spotlight By Patrick Coffee on Aug. 28, 2014 - 11:47 AM W+K New York isn’t the only agency that’s been focused on football recently — and for good reason. Not only is the NFL about to start things up again, but this year’s college football season will be the fir ...
View Post Agencies | Campaigns W+K and ESPN Remind You That Monday Night Means Football By Patrick Coffee on Aug. 25, 2014 - 6:10 PM Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sund ...
View Post Agencies | Brands | Campaigns | Digital W+K Promotes Sony’s Waterproof Phone with Underwater Apps By Erik Oster on Aug. 20, 2014 - 11:12 AM W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology. Several of the apps, including “Goldie” (featured above), “Plan ...