View Post Agencies | Campaigns UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’ By Ella Riley-Adams on Jun. 6, 2013 - 11:30 AM Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to In ...
Agencies | Brands | Campaigns | TV Optimum Gets a New Logo But is Still Not in Logo Business By Bob Marshall on Sep. 7, 2012 - 9:15 AM From Mother NY comes a new re-branding campaign for Optimum, an Internet, phone and television company owned by cable giant Cablevision. Though most of us Midwesterners are pretty unfamiliar with the brand, Optimum predominantly s ...