Agencies GSD&M Turning 40, Drops ‘Idea City’ By Kiran Aditham on Jan. 27, 2011 - 10:44 AM After a fairly bumpy last few months, GSD&M appears to be looking for a fresh start, and in doing so, has decided to drop the “Idea City” portion from its name. From what the Austin-based agency tells us, it’ ...