View Post Agencies | Brands | Campaigns | Digital | Sports TBWA Toronto Introduces NHL Stars to Sledge Hockey for Gatorade By Erik Oster on Jan. 9, 2015 - 1:09 PM On August 18, 2014, TBWA Toronto and Gatorade surprised members of the Cruisers sledge hockey team by inviting NHL stars to join them on the ice. TBWA Toronto then used footage from the event to create the above online spot, relea ...
View Post Agencies | Brands | Campaigns | Digital | TV john st. Presents ‘The Lazy Environmentalist’ for WWF By Erik Oster on Sep. 24, 2014 - 3:32 PM Toronto agency john st.’s latest campaign for World Wildlife Fund Canada is based around the insight that people are lazy. Or, as Stephen Jurisic, co-ECD at john st. puts it, “This idea comes from the rather depressing ...
View Post Agencies | Brands | Campaigns Anomaly Turns The MINI Into A Roller Coaster Ride…Kind Of By Erik Oster on Aug. 26, 2013 - 11:37 AM Anomaly has launched a new MINI Roller Coaster spot as part of their NOT NORMAL campaign for the automaker’s Canadian division. The ad features people riding atop a customized version of the BMW-owned brand, strapped in to a ...
View Post Campaigns | Events John st. Pom-Poms Earth Hour By Jordan Teicher on Mar. 7, 2013 - 12:11 PM We’ve covered past john st. efforts, original campaigns that are usually quirky and honest without forcing the issue. The Toront-based agency’s newest fare, “Earth Hour Cheerspiration,” comes on the heels o ...
