View Post Agencies | Brands | Campaigns Fruit of the Loom Infuses Luck into New Underwear By Jordan Teicher on Nov. 6, 2013 - 3:30 PM Fruit of the Loom and CP+B teamed up to make sure our private parts were covered in luck. Seriously. Lucky underwear. How, you ask? Well, a few guys traveled around America, rubbing new underwear with good luck in places like the ...
Brands | Campaigns Jell-O: It’s Not for Kids Anymore By Kiran Aditham on Dec. 22, 2011 - 2:19 PM Yeah, yeah, two CP+B posts in one day, we get the grief, but get a grip and just be thankful that it’s non-holiday-related. Anyhow, here’s a new effort from the agency for Kraft Foods’ Jell-O brand that promotes ...
