View Post Agencies | Campaigns W+K, Sony Focus on the Products By Patrick Coffee on Nov. 11, 2014 - 2:57 PM Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fal ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Maxwell House Shoot for Good, Not Great By Erik Oster on Apr. 16, 2014 - 11:44 AM In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Max ...
