Ad Biz | Brands | Campaigns | What The?? Someone Did Not Enjoy Their ‘Pico de Gap’ Experience By Kiran Aditham on Aug. 23, 2011 - 10:33 AM Two weeks ago, Gap began rolling out their taco trucks featuring $1.69 eats and coupons in New York, Chicago, San Francisco and Los Angeles. The experiential effort is a component of the brand’s new “1969: LA and Beyon ...
Agencies | Brands Gap Picks Ogilvy as Global AOR By Kiran Aditham on Feb. 2, 2011 - 9:23 AM Following last year’s logo fiasco, it seems apt that Gap Inc. would be looking for a change, and in doing so, the agency has tapped O&M as its new global AOR. The move complements Gap’s management overhaul which in ...