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Young Serena Stars in TBWA’s Latest for Gatorade

By Erik Oster on Sep. 2, 2015 - 11:10 AM

The agency's 60-second spot takes a look back at Williams' career as she competes in the U.S. Open, vying for her fourth major of the year.

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Must Be Something Gets Really Fast for Nike

By Erik Oster on Jul. 1, 2015 - 3:04 PM

Kobe Bryant, Serena Williams, Wayne Rooney, Rafael Nadal and Richard Sherman are among the celebrity athletes featured in the spot.

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mcgarrybowen Launches ‘Masters’ for Chase

By Erik Oster on Apr. 9, 2015 - 12:50 PM

Serena Williams, fencing champion Tim Morehouse and The Rockettes star in mcgarrybowen's latest for Chase.

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Agencies | Brands | Campaigns | Digital | People | Sports

R/GA Reveals Epic World Cup Spot for Beats

By Erik Oster on Jun. 5, 2014 - 2:19 PM

With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot ...

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Agencies | Campaigns | People | TV

iPhone 5 Will No Longer Interrupt Your Dreams of Three-Ways with the Williams Sisters

By Bob Marshall on Jan. 2, 2013 - 12:20 PM

Among my resolutions for 2013 is the desire to act more mature, especially when my public persona is in use. Now that I’m firmly in my mid-20s, the adult thing to do would be stop writing about things like boobs and farts on ...

Wednesday Odds and Ends

By Kiran Aditham on Aug. 15, 2012 - 4:30 PM

-ChickFilaConfessional.com creator Natalie Taylor, who also happens to be an ACD/copywriter at Proximity Chicago, discusses her brainchild on HuffPo. link -Former Digitas U.K. president/Wunderman alum Howard Geisler joined New Yor ...

Agencies | People

Jenkins Takes Global Creative Role on Gatorade at Chiat LA

By Kiran Aditham on Sep. 8, 2011 - 9:17 AM

Jayanta Jenkins, who you may remember as our “Hot Ad (W0)Man of the Day” at some point in 2008, has been promoted to global creative director on TBWA\Chiat\Day LA’s much-lauded Gatorade account. Last we remember, ...

Chiat\Day LA Gets to the Heart of ‘G’…We Think

By Kiran Aditham on Apr. 29, 2011 - 10:33 AM

With a little help from the Godfather of Soul James Brown and a handful of athletes including Kevin Durant and Serena Williams, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade’s “G.̶ ...

People | Social Media

Twitter Blows Out Candles with Help from Celebs

By Bob Marshall on Mar. 21, 2011 - 12:25 PM

At five years old, Twitter currently boasts over 140 million tweets per day. And, 30 billion tweets after founder Jack Dorsey posted the first on March 21, 2006, Twitter is valued at nearly an estimated $10 billion dollars, with p ...

Nike Continues to Go ‘Boom’

By Michael Musco on Oct. 12, 2010 - 12:38 PM

Continuing its “Boom” effort for Nike, W+K has rolled another handful of spots that mixes sports, sports icons, a contemporary atmosphere, some wild highlights, a couple of celebrities and a driving rock score which a ...

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