View Post Agencies | Brands | Campaigns Delayed Response Brings LeBron McDonald’s Spot Back into Focus By Jordan Teicher on Jun. 20, 2013 - 9:04 AM Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated rel ...
Agencies | Brands | TV McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines By Bob Marshall on Jan. 11, 2012 - 11:26 AM Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you st ...
Agencies | Brands McRib is Back, Alright! By Bob Marshall on Oct. 24, 2011 - 12:00 PM Disclaimer: We were given the above spot from Arnold Worldwide on April 1, though were kindly asked to take it down as it was sent to us “in error” (which explains some of the older comments). As it turns out, the McRi ...
