View Post Agencies | Campaigns Deutsch NY Brings All 12 Days of Christmas to Life for PNC By Patrick Coffee on Dec. 1, 2014 - 1:45 PM Today is the day that Deutsch NY client PNC Bank releases its annual “Christmas Price Index,” which helps put the old 12-day carol in perspective by pricing every gift on the list. A release tells us that the agency no ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Droga5 Swarms Taylor Swift with Kittens for Diet Coke By Erik Oster on Oct. 15, 2014 - 12:24 PM Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens ...
View Post Agencies | Brands | Campaigns | TV Droga5 Takes Diet Coke to the Car Wash By Erik Oster on Oct. 3, 2014 - 12:23 PM Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash. A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed s ...
View Post Agencies | Campaigns Diet Coke Moves Up a Class with Droga5 By Patrick Coffee on Sep. 22, 2014 - 2:43 PM Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see… The “Economy Class” spot’s protagon ...
View Post Agencies | Brands | Campaigns | Digital | People Gisele Bündchen Stars in Droga5’s Latest for Under Armour By Erik Oster on Sep. 4, 2014 - 11:56 AM When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels. In the latest from Droga5’s “I Will What I Want” campaign, q ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K Taps Neymar for Nike By Erik Oster on Aug. 19, 2014 - 3:44 PM With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled ...
View Post Agencies | Brands | Campaigns | TV Droga5 Inspires for Under Armour By Erik Oster on Jul. 31, 2014 - 11:32 AM Droga5 takes Under Armour in a different direction with a new campaign called “I Will What I Want” aimed at women, starring Misty Copeland, a soloist with the American Ballet Theatre. The spot opens with a young girl r ...
View Post Agencies | Brands | Campaigns | People | Sports | TV The Martin Agency Brings Back Jordan for Hanes By Erik Oster on Jul. 17, 2014 - 11:37 AM Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency. The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks h ...
View Post Agencies | Campaigns W+K NY, SoCo Do Barbershop Karate By Ella Riley-Adams on Aug. 20, 2013 - 10:50 AM It takes a comfortable man to perform karate in a barber’s robe and tinfoil, not to mention skintight jeans and snakeskin boots. Meet the face of Southern Comfort, a moustachioed man we’ve met once before in “Shampoo,” one ...
View Post Agencies | Campaigns BBDO NY Takes Another ‘Great Ape Pledge’ with Help from Oscar-Winner By Kiran Aditham on May. 20, 2013 - 3:27 PM Another year, another round of PETA’s “Great Ape Pledge” PSA campaign which aims to bring awareness of the plight of primates that suffer physical/psychological abuse at the hands of the entertainment industry. B ...
