View Post Agencies | Brands | Campaigns | Digital | TV | What The?? BBDO NY Taps NBA Greats for Foot Locker By Erik Oster on Aug. 6, 2014 - 11:13 AM BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series. When Harden asks ...
View Post Agencies | Brands | Campaigns | People | Sports | TV The Martin Agency Brings Back Jordan for Hanes By Erik Oster on Jul. 17, 2014 - 11:37 AM Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency. The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks h ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K NY, Metallica Rock out ‘This is SportsCenter’ By Erik Oster on Jul. 14, 2014 - 11:48 AM W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN off ...
View Post Agencies | Brands | Campaigns | Sports | TV Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot By Erik Oster on Jul. 10, 2014 - 11:56 AM W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an o ...
View Post Agencies | Brands | Campaigns | TV W+K NY Introduces the ‘Young Gun’ for Southern Comfort By Erik Oster on Jun. 18, 2014 - 1:02 PM W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.” Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journe ...
View Post Agencies | Brands | Campaigns | TV | What The?? W+K NY Unveils New, High-Tech SportsCenter Set By Erik Oster on Jun. 16, 2014 - 11:05 AM W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series. SportsCenter is set to debut their new studio on June 22nd, and the ...
View Post Campaigns | Sports | TV U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot By Kiran Aditham on Jun. 5, 2014 - 11:21 AM With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the lates ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K New York Taps Strasburg in Latest for SportsCenter By Erik Oster on May. 19, 2014 - 10:36 AM W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint. In the 30-second spot, “Frozen Lunch,̶ ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Navigates SportsCenter Office with Bubba Watson By Erik Oster on Apr. 4, 2014 - 11:09 AM In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson. In the first ...
View Post Agencies | Brands | Campaigns | Digital | TV Old Spice: ‘Anthropomorphic Hair Will Get You Laid’ By Bob Marshall on Jan. 27, 2014 - 12:01 PM W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the &# ...