View Post Campaigns McKinney Teases Samsung Galaxy S6 with a Hint of Glitz By Kiran Aditham on Mar. 25, 2015 - 3:20 PM Sexy, sexy smartphones.
View Post Campaigns Leo Burnett Sydney Takes Aussies VR Shark Diving for Samsung By Erik Oster on Feb. 24, 2015 - 1:31 PM Agency shows off Samsung Gear VR with shark diving film in landlocked Alice Springs.
View Post Campaigns 72andSunny Brings Key & Peele to the Oscars for Samsung By Erik Oster on Feb. 23, 2015 - 1:01 PM Brand follows up last year's selfie stunt with a pair of 90-second spots from 72andSunny.
View Post Campaigns R/GA Celebrates ‘Life of the Extreme’ for Samsung By Erik Oster on Feb. 4, 2015 - 3:52 PM R/GA stages an extreme version of Tic-tac-toe in its "Life of the Extreme" spot for the Samsung Galaxy Note Edge
View Post Campaigns Heaven Explores ‘Creativity at Work’ for Samsung By Erik Oster on Jan. 28, 2015 - 2:27 PM Agency Heaven teamed up with directors Julien Vallée & Eve Duhamel to craft the spot "Creativity at Work" for the Samsung Galaxy Note 4 S-Pen.
View Post Ad Biz | Agencies Samsung (Mostly) Sticking with Publicis By Patrick Coffee on Oct. 1, 2014 - 5:22 PM Samsung’s global review is over, and the news from AdAge isn’t much of a revelation: the company is sticking with Publicis. For the most part. The significant part of the story imparted by “people familiar with t ...
View Post Campaigns Samsung Aims Straight at Apple with In-House Campaign By Patrick Coffee on Sep. 15, 2014 - 11:51 AM In a campaign we somehow missed last week, Samsung decided — without the assistance of any outside creative agency — to double down on its strategy of laughing at Apple. The targets of the “It Doesn’t Take ...
View Post Agencies Surf’s Up for Samsung and 72andSunny By Keith Rose on Jul. 25, 2014 - 2:25 PM They had us at that cover of “Absolute Beginners.” But check out the rest of this spot, entitled “Every Day is Day One” from 72andSunny Amsterdam and Samsung. Directed by Mark Malloy, this ode to all things ...
View Post Agencies | We Hear? Like Apple Technology, TBWA May Be Updated Very Soon By Shawn Paul Wood on Jul. 15, 2014 - 11:44 AM For more than 30 years, TBWA/Media Arts Lab has enjoyed one of the most prized advertising accounts on the planet. After reports from the New York Post et al. and that entity called “Madison Avenue”, agencies are ...
View Post Campaigns Samsung Pokes Fun at Apple (Yet Again) in New Campaign By Patrick Coffee on Jul. 14, 2014 - 11:20 AM Two new spots introduced by Samsung over the weekend tell us that the brand’s strategy–if not that of its creative AOR 72andSunny, which did not produce this campaign–still revolves around knocking its archrival ...