View Post Agencies | Brands | Campaigns | Digital | What The?? Droga5 Crashes Doritos’ ‘Crash The Super Bowl’ for Newcastle By Erik Oster on Jan. 8, 2015 - 11:57 AM Last year, Droga5 lampooned the over-the-top Super Bowl ad for Newcastle with “If We Made It,” which imagined a ridiculous ad featuring “giant robots, skateboarding cats and bikini babes.” Now, Droga5 has u ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Droga5, Nas Take ‘The Ride’ for Hennessy By Erik Oster on Dec. 4, 2014 - 11:17 AM Droga5 enlisted New York rapper Nas in its latest spot for Hennessy, entitled “The Ride..” Nas’ association with the brand dates back to his classic 1994 debut Illmatic, where the brand is mentioned on the very f ...
View Post Ad Biz | Agencies | Brands | Digital | Social Media Droga5 Shares ‘Treats No Tricks’ for Chobani By Erik Oster on Oct. 31, 2014 - 1:20 PM Instead of trying to scare you this Halloween, Droga5 decided to go a different route for Chobani. “We made a scary video,” reads the text at the video’s opening, set to ominous music, “this is not it.̶ ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Droga5 Swarms Taylor Swift with Kittens for Diet Coke By Erik Oster on Oct. 15, 2014 - 12:24 PM Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens ...
View Post Agencies | Brands | Campaigns | TV Droga5 Takes Diet Coke to the Car Wash By Erik Oster on Oct. 3, 2014 - 12:23 PM Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash. A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed s ...
View Post Agencies | Campaigns Diet Coke Moves Up a Class with Droga5 By Patrick Coffee on Sep. 22, 2014 - 2:43 PM Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see… The “Economy Class” spot’s protagon ...
View Post Agencies | Brands | Campaigns | Digital | People Gisele Bündchen Stars in Droga5’s Latest for Under Armour By Erik Oster on Sep. 4, 2014 - 11:56 AM When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels. In the latest from Droga5’s “I Will What I Want” campaign, q ...
View Post Agencies | Campaigns 10 Minutes Without Your Phone Can Provide Water for a Child in Need By Erik Oster on Feb. 21, 2014 - 12:32 PM The latest iteration of Droga5’s UNICEF Tap Project (started all the way back in 2007) asks people to put down their smart phones for ten minutes to provide clean water for a child who needs it. Across the globe, 768 million ...
View Post Ad Biz | Brands | Campaigns Newcastle Celebrates ‘Independence Eve’ By Jordan Teicher on Jul. 3, 2013 - 9:44 AM Normally, a made-up holiday like Independence Eve would be some sort of patriotic money grab, but for Newcastle Brown Ale and Droga5, it’s actually a tongue-in-cheek U.K. money grab. Independence Eve – the latest part ...
Campaigns | People Rihanna Makes Drinking Tap Water Somehow Look Sexy By Kiran Aditham on Apr. 6, 2011 - 2:49 PM Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5’s ongoing Tap Project for Unicef. The black & white ditty above stars m ...