View Post Agencies | Brands | Campaigns | Digital | People | TV W+K Brings LeBron, Cleveland ‘Together’ for Nike By Erik Oster on Oct. 30, 2014 - 3:03 PM W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James’ return to Cleveland directed by the Malloy Brothers. Yes, that’s right: another LeBron James ad abo ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV | What The?? W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman By Erik Oster on Sep. 25, 2014 - 12:23 PM W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August. The new spot ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K Taps Neymar for Nike By Erik Oster on Aug. 19, 2014 - 3:44 PM With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Portland Declares Kevin Durant ‘The Baddest’ for Nike By Erik Oster on Jul. 30, 2014 - 1:30 PM “I don’t want to talk about who’s the best. I want to talk about who’s the baddest,” says Dick Gregory, while chilling at a basketball court at the beginning of W+K Portland’s new spot for Nike, ...
View Post Agencies | Brands | Campaigns | Digital | Sports W+K Gets Animated in ‘Short Film’ for Nike By Erik Oster on Jun. 9, 2014 - 2:23 PM Back in April, we covered “Winner Stays,” part of W+K’s “Risk Everything” campaign for Nike, which feature some of the world’s best soccer talent and clocked in at over four minutes long. Now, w ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV W+K Taps World’s Soccer Talent in ‘Winner Stays’ for Nike By Erik Oster on Apr. 25, 2014 - 12:05 PM W+K Portland went all out in getting celebrity talent for “Winner Stays” the latest iteration of their “Risk Everything”campaign for Nike. The 4:12 film plays off the idea of pretending to be your favorite ...
View Post Agencies | Campaigns | Sports Calvin ‘Megatron’ Johnson Goes Undercover at ESPN By Jordan Teicher on Sep. 9, 2013 - 12:29 PM On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. How ...
View Post Agencies | Brands | Campaigns | Sports Nike Taps LeBron, Piqué, Bradley Cooper’s Voice for ‘Just Do It’ 25th Anniversary By Jordan Teicher on Aug. 21, 2013 - 11:55 AM At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads ha ...
View Post Agencies | Brands | Campaigns | Sports Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant By Jordan Teicher on Aug. 20, 2013 - 8:35 AM Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or P ...
View Post Ad Biz Friday Odds and Ends By Kiran Aditham on Jun. 28, 2013 - 4:32 PM -W+K Portland, Nike Basketball and Kevin Durant tell us why “Summer Is Serious” (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this ti ...
