Digital | Op-Eds | Social Media Op-Ed: ‘Klout Bomb’ Defined By Kiran Aditham on Apr. 25, 2012 - 10:30 AM Do you care about your Klout score? Well, if you’re all hung on “your ability to drive action”, here’s a little ditty from Megan Wintersteen, strategic planner at Blacksburg, VA-based digital shop Modea, wh ...
Campaigns | Digital | Politics Politicians Say the Darndest Things By Bob Marshall on Jan. 27, 2012 - 12:00 PM Well, it happened, everybody. The “Shit (this kind of person) Says” meme has found its way into an actual viral marketing campaign. Funny, because I always assumed the whole #Occupy hashtag thing would creep into the c ...
Ad Biz Friday Odds and Ends By Kiran Aditham on Dec. 30, 2011 - 3:17 PM -And just like that, Verizon flips the script and scraps its $2 online bill pay fee. Wonder why. link -Kodak is joining in on the Times Square New Year’s Eve revelry with an “interactive group photo experience.” ...
Ad Biz Wednesday Odds and Ends By Kiran Aditham on Dec. 28, 2011 - 3:29 PM -So, what were Adweek‘s “Top 10 Press Stories of 2011?” link -Newt Gingrich blasts Mitt Romney’s attack ads and takes at aim at Ron Paul ahead of the big showdown in Iowa. link -IPG Mediabrands has a new pr ...
Ad Biz Monday Odds and Ends By Kiran Aditham on Dec. 19, 2011 - 4:16 PM -Campbell Mithun CEO Steve Wehrenberg gives us three ways to find truth in advertising. link; link -Non-profit association TVB and the Ad Council team up to remind you yet again that “buzzed driving is drunk driving” ( ...
Ad Biz Monday Odds and Ends By Kiran Aditham on Dec. 5, 2011 - 4:23 PM -The largest Apple Store in the land will open in NYC’s Grand Central Station this Friday. link -Hey, let’s introduce Toronto-based production company Township. link; link -MEC Bravo launched a new ROI tool for the His ...
Ad Biz Tuesday Odds and Ends By Kiran Aditham on Aug. 16, 2011 - 4:32 PM -Duncan/Channon welcomes back football in a new campaign for StubHub (above). link -Cali-based integrated agency Blitz has joined the 4A’s. link -Speaking of the 4A’s, the organization joins the IAB in hating IC ...
