View Post Brands | Campaigns | Digital | TV Carhartt Plugs Rain Defender Technology, Disregards ‘Weatherman’ By Erik Oster on Oct. 28, 2014 - 3:41 PM Carhartt’s in-house creative team worked with production company Furlined to launch a fall integrated advertising campaign promoting the brand’s Rain Defender technology, available in select outerwear, sweatshirts, pan ...
View Post Brands | Campaigns | Digital Carhartt Stokes Michigan State Pride with ‘Hands in the Mitten’ By Erik Oster on Feb. 27, 2014 - 2:30 PM Detroit-based, family-owned and operated apparel company Carhartt collaborated with former agency creatives to create an in-house online video examining what makes Michigan unique. Entitled “Hands in the Mitten” the 4: ...