Agencies | People Baldacci, Arnold Part Ways By Kiran Aditham on Aug. 24, 2012 - 11:31 AM We’re received confirmation that Arnold EVP/executive creative director (and one-time AgencySpy contributor) Roger Baldacci is no longer with the agency. Baldacci, who was based in Arnold’s Boston hub, had been with th ...
Awards …And Here’s Your One Show Call for Entries Theme, Jury List By Kiran Aditham on Nov. 10, 2011 - 1:31 PM While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you ...
Agencies | Brands McRib is Back, Alright! By Bob Marshall on Oct. 24, 2011 - 12:00 PM Disclaimer: We were given the above spot from Arnold Worldwide on April 1, though were kindly asked to take it down as it was sent to us “in error” (which explains some of the older comments). As it turns out, the McRi ...
Brands | Campaigns Guest Review: Roger Baldacci Bids Adieu By Kiran Aditham on Jun. 30, 2011 - 1:07 PM Well, it’s been a glorious run, but alas, all good things must come to an end. Here is your last campaign critique from Arnold’s Roger Baldacci, who decided that a Gillette viral was the fitting way to bow out. Take yo ...
Campaigns Guest Review: ‘So Good It’s RiDQulous’ By Kiran Aditham on May. 19, 2011 - 1:16 PM Arnold’s Roger Baldacci returns with his bi-weekly ad critiques, this time tackling Dairy Queen’s new ad campaign. Wait, isn’t that the same guy from the Edge shave gel work? Whatever the case, the floor is yours ...
Campaigns Guest Review: DNA Foundation – ‘Real Men Don’t Buy Girls’ By Kiran Aditham on Apr. 22, 2011 - 10:41 AM Our pal Roger Baldacci from Arnold Worldwide is back with his bi-weekly campaign critiques. This time, he offers his $.02 on Demi Moore and Ashton Kutcher’s attempt to rid the world of child slavery. Take it away, Roger. Thi ...
Campaigns | Op-Eds Guest Review: NTT DoCoMo Cellular – ‘Wood is Good’ By Kiran Aditham on Apr. 7, 2011 - 3:17 PM Arnold’s Roger Baldacci is back with his bi-weekly critiques of new spots. This time around, he offers his view on NTTDocoMo’s advert. Xylophones in band class never seemed as cool as this. Take it away, Roger. As I wa ...
Campaigns | Op-Eds Guest Review: Axe/Lynx – ‘Angels at Victoria Station’ By Kiran Aditham on Mar. 24, 2011 - 11:53 AM Arnold’s Roger Baldacci is back with his bi-weekly ad reviews, this time for BBH’s new Axe/Lynx “Angels” spot as well as the ambient stunt that went along with it. Take it away, sir. “Wow (12 second p ...
Campaigns | Op-Eds Guest Review: Skittles ‘Fly’ By Kiran Aditham on Mar. 10, 2011 - 12:07 PM Yes ladies and gents, Arnold’s Roger Baldacci is becoming a regular here at the AgencySpy lab/lair/crypt and his latest entry concerns TBWA\Chiat\Day NY’s “Fly” ad for Skittles. Your move, Roger. When you w ...
Campaigns | Op-Eds Guest Review: Coca-Cola- ‘Happiness Truck’ By Kiran Aditham on Feb. 25, 2011 - 10:33 AM We figured we’d try something slightly different here at the AgencySpy lair, so we’re passing the mic over to industry folks to offer their thoughts on recent ad campaigns. First up to bat is Roger Baldacci, who wants ...