View Post Campaigns Arnold Brings ‘The Storm’ for New Balance By Erik Oster on Jul. 1, 2015 - 11:30 AM Arnold launched a new campaign seeking to establish New Balance as more than a footwear company with the 60-second online spot.
View Post Ad Biz | Agencies | Brands | Campaigns | Sports Nike, W+K Portland Unveil Star-Studded ‘Winning in a Winter Wonderland’ Spot By Erik Oster on Dec. 9, 2013 - 10:42 AM W+K Portland tapped some of the world’s greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. “Winning in a Winter Wonderland” ...
View Post Agencies | Campaigns | Sports | What The?? ESPN Anchors Envy Rafa Nadal’s Swag in Latest Spot By Erik Oster on Sep. 10, 2013 - 10:51 AM Love it or hate it, Sportscenter has always been good at maintaining a certain tone across its ad campaigns. They’ve been running with the “star athletes in the ESPN office” schtick for what seems like forever, and it seems ...
Campaigns Nike Continues to Go ‘Boom’ By Michael Musco on Oct. 12, 2010 - 12:38 PM Continuing its “Boom” effort for Nike, W+K has rolled another handful of spots that mixes sports, sports icons, a contemporary atmosphere, some wild highlights, a couple of celebrities and a driving rock score which a ...