View Post Campaigns BBDO Atlanta, Baseball for All Encourage Coaches to Give Girls the Opportunity to Play Ball By Erik Oster on Oct. 26, 2016 - 12:55 PM A 60-second spot utilizes a spoken-word rendition of John Fogerty's "Centerfield."
View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B LA Gets Sweet for WeMo By Erik Oster on Oct. 24, 2014 - 11:25 AM CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot. The spot, entitled “The Big Anniversary Rig” tells th ...
View Post Agencies | Brands | Campaigns | Digital CP+B Changes A.1.’s Relationship Status with Steak By Erik Oster on May. 15, 2014 - 10:57 AM As we mentioned in Stir yesterday morning, Kraft has decided to drop the “steak” from A.1.’s title, now calling it A.1. Original Sauce. Now we have an online spot from CP+B to go along with the name change, expla ...
Agencies | Brands | Campaigns | TV Old Navy Plays into Chicago Bears’ Fans Stereotype By Bob Marshall on Aug. 30, 2012 - 2:03 PM Though most of the actors of Saturday Night Live‘s classic “Superfans” sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn’t the mean decades ...
Brands | Campaigns | People The ‘90210’ Casting Call Continues for Old Navy By Kiran Aditham on Aug. 8, 2012 - 10:01 AM Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth’s turn to take center stage in CP+B’s “Funnovations” ca ...
Campaigns | People | What The?? Jordan Knight Lands New Gig as Old Navy Crooner By Kiran Aditham on Jun. 20, 2012 - 12:26 PM My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knig ...
Agencies | Brands | People | TV Old Navy Conjures Some 90s Nostalgia with Cast of ‘Blossom’ By Bob Marshall on Mar. 27, 2012 - 11:38 AM It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant fl ...
Agencies | People CP+B L.A. Officially Welcomes Harris as Creative Director By Kiran Aditham on Mar. 21, 2012 - 10:12 AM CP+B has officially announced the hiring of Cameron Harris as a creative director in its L.A. office. We wonder why it took the agency so long considering the Aussie Kiwi native has already had a hand in creating the Old Navy R ...
