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MMB Teams Up with Aggressive for Subway Holiday Push

By Erik Oster on Nov. 18, 2014 - 2:51 PM

MMB teamed up with production company Aggressive for a new holiday campaign for Subway employing a mix of methods in three different spots. The animated 30-second “Winter Wonderland,” introduces Subway’s holiday ...

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Brands | Campaigns | People | Sports | TV

Nissan Knows You Love Watching Heisman Winners Living Together, Gives You More of That for Third Year in a Row

By Bob Marshall on Aug. 30, 2013 - 12:05 PM

For the third year in a row, Nissan is helping college football-obsessed viewers imagine what it would be like if Heisman Trophy Winners all lived in the same house for some reason. Why would these former star college athletes liv ...

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Ad Biz | Agencies | Sports | TV

Gatorade, ESPN, NFL Pimp Out RGIII for Puff Piece

By Jordan Teicher on Aug. 28, 2013 - 9:03 AM

If the NFL is a dictatorship (in addition to being a comparative kleptocracy), then “RGIII: The Will to Win” looks like the league’s latest piece of propaganda. This movie is the sort of self-serving piece of con ...

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ESPN Reminds Viewers that Things ‘Happened’ in ESPYs Promos

By Jordan Teicher on Jul. 2, 2013 - 11:31 AM

The ESPYS are supposed to throw a nudge and a wink in the direction of typical award shows that take themselves too seriously. Athletes get all dolled up in dresses and suits, the host runs through some comedic skits, and the spor ...

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Ad Biz | Brands | Op-Eds

Adidas Plays Hare in NFL Turtle Race

By Jordan Teicher on Feb. 27, 2013 - 8:54 AM

The NFL Scouting Combine is a lot like speed dating—appearances trump substance. Executives make snap judgments about prospects. Players are valued by physical measurements and statistics. The fastest football players are like t ...

Brands | Campaigns | TV

‘NCAA Football 13’ Will Put Team Loyalty to the Test

By Bob Marshall on Jul. 5, 2012 - 10:31 AM

It’s rare we ever come across work from SF-based Heat that isn’t for some new game from Electronic Arts. But, considering Heat’s high level of consistency on these projects, especially for the EA Sports imprint, ...

Agencies | People

D.C. Agency Temporarily Rebrands Itself in Honor of RG3 Drafting

By Kiran Aditham on Apr. 27, 2012 - 2:14 PM

Well, looks like one agency in particular is pretty stoked about former Baylor QB/standout Robert Griffin III getting drafted and joining up with the Washington Redskins. RP3, which is based in Bethesda, MD, counts staffers includ ...

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